Established in 2006 through the licence awarded by the Central Bank of Malaysia, PruBSN today is the country's leading takaful operator who provides financial security to the Malaysian population and their families.

PruBSN has over 16,000 takaful consultants serving more than 800,000 customers with many impressive firsts in the local takaful industry and award wins under our belt. For seven successive years since 2011, PruBSN has been the Number 1 Family Takaful Operator and in 2017, our company achieved New Business Production of RM467.5 million with a 31% market share as confirmed by the industry rating agency, Insurance Services Malaysia.

Such rapid growth is a direct result of our customer-centric approach, multi- distribution channel strategy, innovative solutions and technological leadership.

Driving on our 'Takaful For All. For Life' proposition, we strive to build a strong and lasting impact to help develop Malaysia through protection of wealth and investment in capital markets, while realising our vision of being the first choice takaful provider for our people and communities.

Our Vision & Mission

Vision

To be the first choice Takaful provider for our people and communities.

Mission

Securing the future of Malaysian families through innovative solutions built on Islamic values.

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