PruBSN latest campaign encouraging healthier lifestyles



Kuala Lumpur, 13 September 2013PruBSN organised the PruBSN Step It Up Challenge from 13 to 16 September at One Utama Shopping Centre with one key goal in mind - to raise health awareness and encourage Malaysians to lead a healthier lifestyle - aligned with the company’s latest product innovation, the HealthEnrich medical plan.

The challenge, which gives the public a chance to take part in two fitness tests involving running and jumping, requires the participants to challenge a preset score by Malaysia’s leading Formula 3 driver and PruBSN Brand Ambassador, Nabil Jeffri. Winners are determined based on the highest score achieved.

Registration for the challenge was earlier announced on PruBSN’s official Facebook page as well as YouTube channel and is also opened to walk-in shoppers at One Utama Shopping Centre beginning 11 September 2013, with mystery gifts given away for the first 200 pre-registered participants. The official launch of the HealthEnrich plan and Step It Up Challenge was held today at the same venue.

Commenting on the response from the public on this challenge, PruBSN’s Chief Executive Officer, Encik Azim Mithani said that the challenge had attracted over 200 pre-registered participants in the first two weeks since it was launched.

“We are passionate about providing Takaful For All and in doing so, we believe it is essential that our offerings remain unique and add value to our customers’ lives. We recognise the colourful mix of the Malaysian lifestyles and we are indeed delighted to be able to launch HealthEnrich to benefit Malaysians. At the same time, we want to be close to the public and the Step It Up Challenge Campaign allows us to share health tips with the public and in turn they have the opportunity to learn how they can take advantage of this innovative plan to suit their medical needs,” added Encik Azim.

Earlier in July, PruBSN launched the HealthEnrich plan that is uniquely designed to suit the personal medical needs of each individual. There are four plans available under HealthEnrich namely HealthEnrich Vital, HealthEnrich Select, HealthEnrich Advanced and HealthEnrich Premier, which provides a comprehensive medical protection and a high quality of service and care.

Visitors to this event can enjoy free medical checkups hosted by PruBSN’s partnering hospitals until 16 September 2013. For the convenience of the visitors, a children’s corner has been set up at the location throughout the event period.

More information on the HealthEnrich plan can be obtained from PruBSN’s official website at

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