Drive for innovation earns PruBSN Best Takaful Institution Award



Kuala Lumpur, 5 June 2014 – Prudential BSN Takaful Berhad (PruBSN) received more recognition from The Asset, a Hong Kong-based research and publication house, which recently presented the leading takaful operator with the Best Takaful Institution award during the Triple A Islamic Finance Awards ceremony in Kuala Lumpur recently.

The coveted Award is adjudicated by The Asset’s Board of Editors, who have several decades’ worth of evaluating industry awards in Asia. The Award nominations were rigorously evaluated based on stringent methodology combining both qualitative and quantitative factors, before the Board selected PruBSN as the deserving winner for the Takaful category.

Commenting on the success, Chief Executive Officer of PruBSN, Encik Azim Mithani said “This is a tremendous recognition for all of us associated with the business and we are truly honoured to receive this from a strong brand such as The Asset. I am deeply thankful and proud of the collective efforts put in by our staff, agents and partners. Through their tireless efforts, coupled with the disciplined execution of our key strategies, PruBSN today protects more than 600,000 certificate holders or 2% of the Malaysian population. We continue to focus on developing customer-centric and innovative products and services to expand this number further.”

Also conferred to us by the Triple A Islamic Finance Awards in 2011 and 2013 were the Rising Star Takaful Institution and the Takaful CEO of the Year awards respectively. PruBSN’s outstanding performance in 2012, the company earned its first Best Takaful Operator (Asia) title by CPI Financial, another well-known publishing company based in Dubai. Earlier this year at the Malaysian Takaful Association Starnite Awards, PruBSN bagged 13 awards out of 19 categories including Best Takaful Operator for Agency Family Takaful Business, an unprecedented feat by any other local takaful operator in the award’s history. These international and local recognitions further affirm the strong long-term prospects of PruBSN’s business to increase market penetration for takaful offerings in the country.

PruBSN has achieved the Number 1 position for family takaful business for three successive years from 2011 to 2013, as confirmed through the data provided by Insurance Services Malaysia. The company’s performance as at 31 December 2013 highlighted New Business Production of RM269.2 million and a 27.1% market share.

The Asset Triple A Awards is Asia’s defining recognition for excellence of financial institutions and leaders in the industry. This year marks the Award’s second decade running and is a key feature in the Islamic Finance’s event calendar.

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