PruBSN carved its name in the Malaysia Book of Record

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Cherating, 2 October 2015 - The hazy Saturday morning did not dampen the spirit of Prudential BSN Takaful’s (PruBSN) employees who had convened at the Cherating beach for PruBSN’s yearly outing. They were also there to take on a special mission – setting a new national record for the Longest Coastal Cleaning.

“The mission holds a very special purpose for our employees and the community. This experience ultimately has taught us very important lessons on team work, self-discipline, perseverance and taking responsibilities for our actions. Even if we did not make it for MBR, we would be just as proud knowing that we did this with all of our hearts towards a good cause,” said Encik Aman Chowla, Chief Executive Officer of PruBSN.

Just two months earlier in August 2015, a similar mission was accomplished through the effort of over 2,000 participants from non-governmental organisations. They had managed to collect 12.7 metric tonnes of garbage within four (4) hours, covering 11.6 kilometres (km) from Pantai Temasek to Pantai Kerteh. Setting a new record means overcoming an even bigger challenge. For PruBSN, it was to clean the Cherating coastline spanning 30 km in under three (3) hours with the help of 350 PruBSN employees to make it in the history book.

“Our strategy was to group our people into smaller teams and we segregate each team to cover smaller areas. That way what seems impossible becomes easily achievable,” added Encik Aman.

As the night approached, PruBSNers were already dressed to the nines for the gala dinner filled with staff and celebrity performances. The night proved to be a memorable one for PruBSNers. Their relentless efforts had earned them a place in history as confirmed by the MBR officials. In a record-breaking style, PruBSN not only managed to clean the wastes in under three (3) hours but also surpassed their initial cleaning distance, covering 33 km instead.

The Company is optimistic that their record breaking feat will further spark conversations and efforts from the public members to continue protecting and preserving the ecosystem in future. With ongoing initiatives from the community, the Cherating shorelines can be restored to its charming beauty, where marine lives and the local communities can continue to prosper in their natural habitat, undisturbed by litters.

“Across our business and the communities we support, we strive to create an environment that enables people to find value and meaning in their life. We look forward to do more and to deepen our involvement towards a more resilient future for Malaysians,” Encik Aman concluded.

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