PruBSN Prihatin to serve long-term wellbeing of communities

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Kuala Lumpur, 6 August 2015PruBSN today launched its own non-profit charitable arm known as PruBSN Prihatin. The establishment serves as a unified platform for all its corporate social and zakat responsibility initiatives to realise its overarching aim of making a difference to the communities it supports.

PruBSN Prihatin supports two programmes namely the Zakat & Charity Endowments as well as A-Book, A-Child, A-Week. It provides monetary and in-kind aid for basic living needs, education continuity and assisting those suffering from critical illness and natural disaster help regain their lives. These initiatives are in line with the government’s 11th Malaysia Plan to enable equitable opportunities for all Malaysians and providing social safety net for vulnerable groups.

PruBSN Prihatin was launched to coincide with PruBSN’s Hari Raya open house held earlier today at Shangri-La Hotel Kuala Lumpur. A 2,000-strong crowd comprising staff, agents, regulators, business associates, media members and beneficiaries of PruBSN Prihatin attended in true spirit of Eidul Fitri. The festivity symbolises the occasion where Muslims offer their thanks to the Almighty for giving them the strength to endure a month-long fasting.

The open house was inspired by the laidback lifestyles and atmosphere of the olden days back in the 50s Malaya. The guests were also greeted with a photo exhibition featuring images of all PruBSN’s philanthropic initiatives since 2011, and a scale model of the home from the company’s recent rebuilding mission for the flood victims in Dabung, Kelantan. As a shared commitment to spread kindness in the community, each guest were given a unique bookmark token that represents a RM5 contribution which will be donated to selected PruBSN Prihatin’s partnering charities.

PruBSN Prihatin’s Patron, Encik Aman Chowla said, “PruBSN Prihatin encapsulates our determination to make a positive impact in the way we support our communities. While we strive to help as many people as we can, it is also very important to focus on creating sustainable programmes to build lasting relationships and create meaningful impact towards the communities we serve.” “We have played an enthusiastic part towards growing our communities and will continue to do more to improve their life circumstances as over time, this will create impact across generations,” added Encik Aman.

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