PruBSN reaffirmed status as Best Takaful Institution with recent award win



Kuala Lumpur, 22 June 2015 – On the back of its success at the Triple A Islamic Finance Awards in 2014, Prudential BSN Takaful Berhad (PruBSN) has been honoured as the Best Takaful Institution at the same award this year by the Hong Kong-based research and publication house, The Asset. The award was presented at a ceremony held recently in Kuala Lumpur.

PruBSN was chosen as the winner by The Asset’s Board of Editors based on the Company’s thriving innovation ethos and commendable efforts to revolutionise the way its business operates. Rigorous assessments were made of the Company’s award submissions which was then followed by an interview session.

“This is a tremendous recognition for all of us associated with the business and we are truly honoured to receive this award. I am thankful to our staff, agents and partners for making this possible. It is exciting to see our company growing from strength to strength as we relentlessly develop technology-driven customer centric solutions. We will continue to grow our business this way,” said Chief Executive Officer of PruBSN, Encik Azim Mithani.

Earlier this year at the Malaysian Takaful Association StarNite Awards, PruBSN bagged multiple awards in 9 categories including the Best Takaful Operator for Agency Family Takaful Business, Young Takaful Manager and Corporate Social Responsibility Award. These international and local recognitions further affirm the strong long-term prospects of PruBSN’s business to increase market penetration for Takaful solutions in the country.

PruBSN has been rapidly advancing its business through use of a highly professional mobile point-of-sale solution for its agents and distributors since December 2013, and now offers three smartphone applications to complement the lifestyles of the population it serves today. As at 31 December 2014, the Company’s New Business Production grew 26.4% year-on-year to RM340.1 million, and reported a 33.1% market share. For four successive years from 2011 to 2014, PruBSN has maintained its Number 1 position for Family Takaful business as confirmed by Insurance Services Malaysia. The company has also recently launched its e-credit solution for claim payments so as to substantially reduce the length of time when the customers need their monies the most.

The Asset Triple A Awards is the industry’s most prestigious and has become one of the fastest growing and most promising niches in global finance that recognises the excellence of financial institutions and leaders in the industry. This year marks the Award’s second decade running and is a key feature in the Islamic Finance’s event calendar.

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