About Us
We serve you
Established in 2006 through the licence awarded by the Central Bank of Malaysia, PruBSN today is the country's leading Takaful operator who provides financial security to the Malaysian population and their families.
Premised on the concept of ta`awun (co-operation and mutual assistance), PruBSN offers a wide and growing range of family takaful products, covering life and medical protection, savings, education and corporate, all of which are governed by the requirements of shariah law.
Today, PruBSN has over 19,000 Takaful Agents who serve the evolving health and protection needs of more than 2,000,000 Malaysians and their families. Driving on our ‘Takaful For All. For Life’ proposition, we strive to build a strong and lasting impact to help develop Malaysia through protection of wealth and investment in capital markets, while realising our vision of being the first choice takaful provider for our people and communities.
Such rapid growth is a direct result of our customer-centric approach, multi-distribution channel strategy, innovative solutions and technological leadership.
Our vision and mission
Our vision
Our mission
Our values drive everything we do
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Trustworthy |
Responsible, honest and sincere in our work and our personal life |
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Respect |
Value our differences and treat each other well |
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Understanding |
Always have the time to listen to our customers and staff |
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Smile |
Be positive and have fun at all times |
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Teamwork |
Help one another and offer assistance before being asked |
