Our understanding of Sustainability is driven by a synthesis of the Prudential Group’s Sustainability Strategy, the Malaysian Takaful Industry's Value Based Intermediation for Takaful Framework, as well as the national and global drivers of good governance, financial inclusion, social impact and climate action.
Watch this video to learn how we create positive impact for all our stakeholders.
At PruBSN, our purpose — For Every Life, For Every Future — drives us to build a business that delivers long-term value to people, communities, and the planet. Our Sustainability Framework reflects this commitment by embedding sustainability into every aspect of our operations and aligning our efforts with the higher objectives of Maqasid Shariah.
The framework is anchored on three strategic pillars:
These pillars are underpinned by the core thrusts of VBIT and guided by strong governance, inclusive engagement, and outcome-based measurement — ensuring our actions contribute to a more resilient and sustainable future for all.
Focuses on ensuring that takaful solutions are easy to understand and accessible to all, particularly underserved and vulnerable communities. This includes promoting financial resilience through inclusive products, digital access, and community engagement.
Emphasises the integration of environmental, social, and governance (ESG) factors into investment decisions to support long term value creation. Aligns with Islamic investment principles and aims to manage climate-related risks while contributing to positive societal and environmental outcomes.
Focuses on embedding ethical, transparent, and environmentally responsible practices across operations and partnerships. Supports long term resilience by promoting efficient resource use, reducing environmental impact, and strengthening sustainability awareness throughout the value chain.
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