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  As a young organisation, PruBSN has managed to achieve many firsts in the Takaful industry. We are the first Takaful Operator to offer investment-linked plan; the first to launch a medical plan with a hassle-free medical card; the first Takaful Operator to provide a no-claim bonus of up to RM500 on medical plans via our Takaful Health products, and there are many more great achievements that have served our customers and key stakeholders well.
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About PruBSN

Prudential BSN Takaful Berhad (PruBSN) was formed from the partnership between Prudential Plc (Prudential) and Bank Simpanan Nasional (BSN), two financially strong companies in their respective fields of expertise. In early 2006, PruBSN received the approval from Bank Negara to operate a Takaful business.

Founded in 1848, Prudential began as a leading life and pension's provider in the United Kingdom. Today, it is one of the world's largest financial services group. Through Prudential Assurance, the Prudential brand has been in Malaysia for over 80 years. BSN was launched in 1974, and today it has a 9-million customer base that is serviced by 5,100 employees in nearly 400 branches nationwide. It is a statutory body under the Ministry of Finance.

The partnership provides a solid structure for PruBSN, in view of Prudential Assurance's strength in agency distribution as well as BSN's impressive corporate presence. The strong branding and identity of the two companies have created vast opportunities for PruBSN to accelerate the growth of the Takaful industry in the country.

A leader in providing Takaful solutions
PruBSN's vision is to be a world-class Shariah-compliant financial solutions provider. We would also like to instil the importance of family values and the spirit of togetherness amongst our employees, partners and customers because at PruBSN, We Understand, We Care.

PruBSN is a leader in providing innovative and dynamic Takaful solutions within the Takaful industry in Malaysia. PruBSN was the first Takaful provider to offer:

  • investment-linked Takaful plan,
  • a medical plan with a hassle-free medical card,
  • a no-claim bonus of up to RM500 on medical plans via our Takaful Health product,
  • 5% increase in the sum covered every 3 years through our protect plus plan, and
  • a comprehensive plan that combines financial protection and spiritual benefits through PruBSN Ummah.

Since PruBSN's inception, we have engaged partnerships with local banking institutions to allow greater distributional reach to enable us to serve and market our products to the public. To date, PruBSN has partnered with Bank Simpanan Nasional, Affin Bank Berhad, Amanah Raya, Tabung Haji, Bahagian Pinjaman Perumahan, Kuwait Finance House (Malaysia) Berhad and Standard Chartered Saadiq Berhad.

With the strong brand presence and innovative financial services provided by PruBSN, we now have over 440,000 customers.


Vision & Mission

To be a world-class Shariah-compliant financial solutions provider
  Mission Statement

  • To create a dynamic, progressive and positive work culture
  • To create a culture of innovation in attracting, developing and retaining the best talents
  • To persistently pursue innovative solutions in our products and services
  • To strive beyond stakeholders' expectations
Core Values
Trustworthy Responsible, honest and sincere in our work and our personal life
Respect Value our differences and treat each other well
Understanding Always have the time to listen to our customers and staff
Smile Be positive and have fun at all times
Teamwork Help one another and offer assistance before being asked