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Kuala Lumpur, 30 June 2021 – Prudential BSN Takaful Berhad (PruBSN), Malaysia’s number one family takaful operator, today launched PruBSN Anggun, a protection plan created exclusively for women.

The PruBSN Anggun plan was launched coinciding with PruBSN’s 15th anniversary and is specifically created to suit the needs of women at different stages of life. The plan comes with first-in-the market feature such as Mom Care rider which covers fertility treatment. PruBSN Anggun is a complete plan, providing interesting benefits include women-specific illness protection, comprehensive mental care, female health and wellbeing as well as cash rewards to celebrate a woman’s life achievements and milestones.

Speaking at the launch, Encik Wan Saifulrizal Wan Ismail, Chief Executive Officer of PruBSN said it is evident that women play a crucial role in the development of the nation from the economic and social aspect. However, women constantly face challenges at different stages of their lives in ensuring the well-being of their families, and their own health.

“As the number one family takaful operator for Malaysians, PruBSN is always innovating our solutions. Recognising the need of women for a more comprehensive protection, we are happy to introduce PruBSN Anggun,” said Encik Wan Saifulrizal.

“The Shariah-compliant plan has an exclusive focus on women’s protection needs, helping them get the most out of life. The plan protects women and supports them throughout major life milestones - whether embarking on their first career, or when they are ready to settle down and start a family, PruBSN is here to ensure they are always protected as they progressively work towards their dreams” he added.

Under the Life Stage Benefit feature, this plan supports and celebrates a woman’s milestone events such as purchasing a property, fulfilling their Hajj Pilgrimage or Umrah, getting their Masters or PhD degree, childbirth or child adoption, retirement, and even in the event of the death of spouse.

Women’s welfare is paramount as they juggle multiple roles and sometimes this can take a toll on their mental health. Helping women to cope with mental health issues, and giving them the confidence to seek assistance, is vital. PruBSN Anggun understands the importance of mental well-being and the Mental Care Benefit provides reimbursement of up to 10% of the Basic Sum Covered or RM5,000, whichever is lower, on outpatient psychiatric treatment fee. This covers Major Depressive Disorder, Post-partum Depression and generalised anxiety disorder to name a few.

PruBSN Anggun is the first plan in the market with a Mom Care rider that covers Fertility Treatment. The Mom Care rider is specially designed to protect all mothers-to-be against pregnancy complications and their child on congenital illnesses that begin after birth. It comes with Fertility Care Benefit which provides assistance for women to realise their life aspiration of becoming a mother.

PruBSN Anggun plans start from as low as RM50 per month, making it highly affordable for most women, and upon maturity, they will receive total cash value of their certificates. Whether they are a daughter, a sister, a mother, a wife, a graduate or a career woman, they all play vital roles to their loved ones and deserve protection every step of the way.

“Our commitment and priority is to provide the care every woman deserves at every life stage. It also aligns with our aim to provide Takaful for all, for life. It is our hope that by making PruBSN Anggun your plan of choice, it will pave the way for you to make your dreams and aspirations a reality,” concluded Encik Wan Saifulrizal.

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