About PruBSN Prihatin 

As a Takaful Operator which underlying business is based on mutual protection and cooperative measures for common good, we have established our own charitable arm PruBSN Prihatin on 23 March 2015 to apply the same high level of commitment to serve the long-term well-being of communities where our business operates.

Through PruBSN Prihatin, we provide access to education and life skills, health and well-being, and disaster relief for disadvantaged families and communities around Malaysia. In achieving our objectives, we collaborate actively with our partners to design, deliver and measure our flagship programmes nationwide towards a better Malaysia.

Effective 01 January 2020, PruBSN Prihatin is a society which is approved under subsection 44(6) of the Income Tax Act 1967. All cash donations made to PruBSN Prihatin within Malaysia are tax deductible.

No. of Beneficiaries  More than 18,000 recipients
No. of Volunteers  More than 1,000 volunteers
Volunteering Hours  More than 5,000 hours


President Wan Saifulrizal Wan Ismail
 Vice President Anita Menon
Treasurer  New Kheng Chee
 Secretary Hilmy Darmin Ab. Rahman
Assistant Secretary Noor Farihah Awang Noor
 Committee Member Dr. Abdullaah Jalil
Committee Member  Prof. Datuk Dr. Syed Othman Alhabshi
Committee Member Dr. Ahmad Zaki Salleh
Committee Member Dr. Mohd Fuad Md. Sawari
Committee Member Wan Rumaizi Wan Husin

Flagship Programmes 

PruBSN Microtakaful Jariyah is one of the initiatives offered via PruBSN Prihatin, which aims at reaching out to the low income households and providing accessible Takaful products to them. It is the first offering of its kind in Malaysia that provides full year basic life protection coverage for breadwinners in the bottom 40% income group (B40) at no cost. The programme will be 100% backed by PruBSN Prihatin’s zakat and charity fund.

PruBSN Prihatin works closely with the Implementation Coordination Unit (ICU) of the Prime Minister’s Department in Malaysia to reach out to the segments registered in the national poverty database eKasih.

To ensure more families will benefit from PruBSN Microtakaful Jariyah, we raise funds through customer contribution via Ihsan rider product, as well as via employee contribution via Giving @ Workplace initiative.

For any queries on PruBSN Microtakaful Jariyah, please contact:

Number of Recipients To-Date   More than 25,000 recipients



 Prihatin provides free prosthetics legs to the underprivileged amputees who cannot otherwise afford it. Most of the recipients and their families of this programme had been affected financially and economically. Fortunately with this assistance, they would be able to live a full, independent and productive life.

This programme is a collaboration with Kedidi Global Enterprise, a local manufacturer of prosthetic legs.

Number of Recipients To-Date   More than 80 recipients


In supporting causes related to health and well-being, PruBSN Prihatin has partnered with various non-profit organisations such as MERCY Malaysia, National Cancer Council Malaysia (MAKNA), National Kidney Foundation (NKF), Rakan IJN, IJN Foundation, Diabetes Malaysia, to name a few, either to fund treatment costs, welfare, physiotherapy room or mobile clinic and hygiene awareness programmes.

Number of Recipients To-Date   More than 1,000 recipients


One of the ways PruBSN Prihatin aspires to make a difference is by providing assistance in the form of educational programmes for the underprivileged community. In a collaboration with our partners, iSina Global Media and Persatuan Kebajikan Projek Iqra' Semalaysia, Program Bijak Belajar aspires to achieve enhancement of reading and writing skills as well as the ability to study effectively among the underprivileged children.

To-date, the programme has taken place at low-cost housing locations and schools such as follows:

  • Pangsapuri Seri Purnama, Subang Bestari, Selangor
  • Flat Sri Kelantan, Sentul, Kuala Lumpur
  • PPR Taman Damai, Lembah Subang, Selangor
  • SK Haji Hussain, Sik, Kedah
  • SK Sg Udang 1 & 2, Klang, Selangor
  • SK Abdul Rahman Yassin, Kluang, Johor
  • SK Pulau Beluru, Tumpat, Kelantan
  • SK Bandar Tasik Kesuma, Semenyih, Selangor
  • SK Semeling, Sg. Petani, Kedah
  • SM Pendidikan Khas Vokasional Merbok, Sg. Petani, Kedah
  • SK Hicom, Shah Alam, Selangor
  • SK Taman Rakan, Kajang, Selangor
Number of Recipients To-Date   More than 2,000 recipients


In a collaboration with Our Optometrist, this programme provides awareness of school children on vision problems/impairment and the need for corrective action by providing free eye examination and spectacles to poor and needy school children.

Among the schools that have benefited from this programme are as follows:

  • SK Haji Hussain, Sik, Kedah
  • SK Taman Keramat 1, Kuala Lumpur
  • SK Taman Keramat 2, Kuala Lumpur
  • SK Sg Udang 1, Klang, Selangor
  • SK Abdul Rahman Yassin, Kluang, Johor
  • SK Kuala Jengal, Dungun, Terengganu
  • SK Taman Medan, Petaling Jaya, Selangor
  • SR Islam Integrasi Tahfiz Darul Ulum, Nilai, Negeri Sembilan
  • SK Dato’ Harun 2, Petaling Jaya, Selangor


Number of Recipients To-Date   More than 1,000 recipients


PruBSN Prihatin and Yayasan MyPrihatin had launched this programme in 2018 that aims to empower breadwinners from the underserved community to generate additional income for the family by facilitating providing platforms for entrepreneurial learning.

Through the implementation of Projek Prihatin, participants will not only benefit from the technical trainings, but also pick up knowledge and skills in entrepreneurship, product marketing (conventional and online) as well as financial management.


Number of Recipients To-Date   30 recipients


Contact Us 


For general questions about PruBSN Prihatin initiatives:

 03-2778 2156 | prubsnprihatin@prubsn.com.my

Project Surprise!


A collaboration between PruBSN Prihatin and National Cancer Council (Majlis Kanser Nasional, MAKNA) which aims to raise funds and provide hopes for children who are battling cancer. PruBSN and MAKNA volunteers traveled to several states to fulfill the wishes of these children. These videos provide a glimpse into their lives and their dreams.

Project Surprise! #1

Leow Teck Wang, age 15

Project Surprise! #2

Nur Nazatul Umairah Azmi, age 11 & Zarifah Zahraa Zamry, age 10

Project Surprise! #3

Noor Eizzxtey Nazwa Aneesa Mohammad, age 5 & Muhammad Fahmie Iqran Saharmi, age 4

Projek Surprise! #4

This video recaps our Project Surprise! journey with MAKNA throughout 2016.

Back to Top