Sustainability@PruBSN
Our understanding of Sustainability is driven by a synthesis of the Prudential Group’s Sustainability Strategy, the Malaysian Takaful Industry's Value Based Intermediation for Takaful Framework, as well as the national and global drivers of good governance, financial inclusion, social impact and climate action.
TCFD Report 2024
PruBSN’s commitment to Sustainability
At PruBSN, our purpose — For Every Life, For Every Future — drives us to build a business that delivers long-term value to people, communities, and the planet. Our Sustainability Framework reflects this commitment by embedding sustainability into every aspect of our operations and aligning our efforts with the higher objectives of Maqasid Shariah.
The framework is anchored on three strategic pillars:
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Simple and Accessible Health and Financial Protection
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Responsible Investment
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Sustainable Business
These pillars are underpinned by the core thrusts of VBIT and guided by strong governance, inclusive engagement, and outcome-based measurement — ensuring our actions contribute to a more resilient and sustainable future for all.
