PRESS RELEASE
For immediate publication

Prubsn Distributes Free Takaful Protection To Impoverished Households
Protecting Vulnerable Families in Malaysia Through PruBSN Prihatin

 
Kuala Lumpur, 12 November 2021 - Prudential BSN Takaful Berhad (PruBSN), through its charitable arm, PruBSN Prihatin is committed in continuing its efforts to protect extreme poor households in Malaysia by offering free PruBSN Microtakaful Jariyah plans to more than 12,000 recipients in the Northern and East Coast region. Staying true to their brand promise of ‘takaful for all, for life’ and their purpose of helping people get the most out of life, this initiative is carried out in collaboration with the Implementation Coordination Unit, Prime Minister’s Department (ICU JPM).

Commenting on the final tranche of the PruBSN Microtakaful Jariyah 2021 plan distribution that takes place in November, President of PruBSN Prihatin, Encik Wan Saifulrizal Wan Ismail said PruBSN Prihatin always places a high commitment on their social role to the community, especially to the less fortunate. Our job is to make Malaysian communities more financially resilient in the face of emergencies. “As the No.1 Family Takaful Operator in Malaysia, we humbly expressed our support to the less fortunate group by applying our expertise in takaful and came out with this initiative, giving social protection to the less fortunate via PruBSN Microtakaful Jariyah. Additionally, the importance of this initiative became more evident especially with the pandemic, hence why we decided to step up our efforts by providing protection to 28,000 recipients, which is an additional 3,000 recipients compared to 2020.”

Entering its fourth year of the scheme, PruBSN Prihatin provides vulnerable communities across the nation with a PruBSN Microtakaful Jariyah plan that is mainly funded by the PruBSN zakat fund at zero cost. The plan offers free basic takaful coverage for 12 months to selected heads of household (Ketua Isi Rumah, KIR). A guaranteed financial assistance of RM10,000 will be disbursed directly into the nominee's bank account, in the event of death of the head of family. The selection of the recipients for this program is carried out by the ICU JPM, which is the government agency assigned for managing the National Poverty Database System, eKasih. eKasih System serves to assist in planning, implementing and monitoring national poverty programmes.

“PruBSN Microtakaful Jariyah is expected to be a solution to the financial problems faced by most low-income households when they lose their breadwinner. A total of RM2.24 million was allocated this year by PruBSN Prihatin for this initiative. Since launching in 2018, we have benefited over 78,000 low-income households. Through this, we hope to reiterate our commitment to the well-being of the community and continuously making a difference in society,” added Encik Wan Saifulrizal.

YBhg. Datuk Haji Ruji bin Haji Ubi, Director General of ICU JPM said, we always welcome the involvement of the private sectors, non-governmental organisations and civil society to jointly mobilise energy in supporting the government's efforts to continue providing financial assistance to the extreme poor households by 2025. “Strategic collaboration in the form of financial assistance, social protection, or through in-kind assistance, is highly recommended. The collaboration between these agencies is essential to close the poverty gap in terms of social, financial and well-being of Malaysian communities. We are truly honoured to be a part of this initiative with PruBSN and look forward to continuously working together,” he added.

PruBSN Microtakaful Jariyah is the largest flagship community program that involves recipients from all over Malaysia. Implemented in tranches, the 2021 distribution of PruBSN Microtakaful Jariyah plans were allocated for a total of 28,000 recipients from the Central Zone (Selangor and the Federal Territory of Kuala Lumpur and Labuan), Southern Zone (Negeri Sembilan, Melaka, Johor), Northern Zone (Perak, Penang, Kedah and Perlis), East Coast Zone (Pahang, Kelantan and Terengganu) and Sabah and Sarawak. Earlier in March and August, a total of 15,938 selected heads of household from the low-income group in Negeri Sembilan, Melaka, Johor, Sabah and Sarawak were among the recipients of the 2021 distribution.

Find out more details on PruBSN Prihatin and PruBSN through the website at https://www.prubsn.com.my/ms/