PRESS RELEASE
For immediate publication
Prudential BSN Takaful distributed 12,000 microtakaful protection plan to impoverished families in the Northern and East Coast Regions
Kuala Lumpur, 24 November 2020 – In view of crucial needs for takaful coverage especially during the COVID-19 pandemic, Prudential BSN Takaful Berhad (PruBSN) through its charitable arm, PruBSN Prihatin in collaboration with the Implementation Coordination Unit, Prime Minister’s Department (ICU JPM) is continuing its noble mission by distributing the PruBSN Microtakaful Jariyah plan to 12,000 families across seven states in the Northern and East Coast regions on 1 November 2020. This movement serves as a continuation of prior distribution that took place in March and August this year which benefited 11,034 families in the Central, Southern, Sabah and Sarawak regions.
PruBSN Microtakaful Jariyah which was launched in 2018, is the first initiative of its kind in Malaysia that provides complimentary basic takaful coverage for a 12-month term to selected heads of household (Ketua Isi Rumah, KIR) from the low-income group. Under this initiative, beneficiaries will receive RM10,000 in the event their family breadwinner passes away, which t will be channeled directly to the beneficiary’s account. The eligible breadwinners are shortlisted from the national poverty database, eKasih, managed by ICU JPM.
In 2018, the PruBSN Microtakaful Jariyah plan was distributed to 12,500 recipients across Peninsular Malaysia. In 2019, the number increased to 13,207 in 2019, inclusive of 1,885 pilot recipients in Sabah. This year, PruSBN aims to reach 25,000 recipients cumulatively by end of December. To date, 22,228 families have been granted the complimentary takaful coverage since its launch, with remaining 2,772 families in Sabah and Sarawak to receive theirs on 1 December 2020.
PruBSN’s Chief Executive Officer, Encik Wan Saifulrizal Wan Ismail said, “We understand the struggles of the low-income group especially if their family breadwinner passed away. As a caring organisation, we are committed to providing financial assistance across the nation and starting this year, our widespread efforts have reached the communities in the Sabah and Sarawak regions. This is in line with PruBSN Microtakaful Jariyah’s core objective to provide accessible takaful products to Malaysians, particularly the bottom 40% income group (B40) at no cost.” He then added, “Aligned with our brand promise ’Takaful For All, For Life’, we strive to ensure there is opportunity for everyone to be medically and financially protected via our wide-range of products and services. This in turn helps to reduce the financial burden of individuals and their families over the long term, as well as serves as a platform for us to contribute to socioeconomical enhancement.”
Among the recipients of the PruBSN Microtakaful Jariyah plan is Encik Ezani bin Yasin from Kelantan, who expressed his gratitude to be chosen this year. “I am grateful that my family will be well taken care of under this programme as subscribing to a takaful plan is challenging if one does not have a steady income.” Puan Faridah binti Ghani, a recipient from Penang, was also grateful to receive the takaful coverage plan for her family. “As a single mother with four children, financial security has always been an issue as my income is just enough to cover our daily expenses. I thank PruBSN for reaching out to us. With this coverage, we are now financially protected.”
This programme is mainly supported by PruBSN Prihatin’s zakat fund. In enabling more people from the B40 community to receive the benefits of PruBSN Microtakaful Jariyah, PruBSN is raising funds through staff donation campaign called Giving at Workplace, as well as One Donation, One Family campaign for their agents. Customers and public may contribute to the cause by subscribing to the Ihsan rider plan offered together with PruBSN’s flagship products – PruBSN AnugerahPlus, PruBSN WarisanPlus and PruBSN Aspirasi.
Find out more details about PruBSN Microtakaful Jariyah at http://www.prubsn.com.my/en/our-company/caring-for-society/.